Canalys: Samsung dominated Latin America smartphone market in Q1

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Smartphone shipments in Latin America for Q1 totaled 31 million units according to the latest Canalays report. The new figure represents a 3% decline compared to the same period last year. Samsung was the clear-cut leader in terms of shipments (13.4 million) and market share (43%) in the region. Lenovo came in second with 5.5 million shipments and an 18% market share but the company also saw the largest annual market share drop with a 20% yearly decline. Xiaomi came in third with 4.3 million shipments and a 14% share of the market.

Apple followed with 1.5 million shipments and a 5% market share while Oppo cracked 1 million shipments for the first time thanks to strong sales in Mexico which earned it a 3% share of the LATAM market. Oppo also had the highest 34% yearly growth.

Latin America smartphone shipments and annual growth Canalys Smartphone Market Pulse: Q1 2022
Vendor Q1 2022 shipments (million) Q1 2022 market share Q1 2021 shipments (million) Q1 2021 market share Annual growth
Samsung 13.4 43% 13.6 43% -2%
Lenovo 5.5 18% 6.9 22% -20%
Xiaomi 4.3 14% 3.6 11% 18%
Apple 1.5 5% 1.3 4% 16%
Oppo 1.0 3% 0.7 2% 34%
Others  5.3 17% 5.6 18% -76%
Total  31.0 100% 31.8 100% -3%

Notes: percentages may not add up to 100% due to rounding
Source: Canalys Smartphone Analysis (sell-in shipments), May 2022

While the rest of the world is dealing with a bleak macroeconomic outlook, markets in South America seem to have an optimistic view with brands like Honor, Xiaomi, Transsion (Infininx) and BBK’s Realme and vivo having ambitious expansion plans. Forecasts predict a 4% growth in smartphone shipments for 2022.


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